Most people think of physical assets when they hear about logos. A visual logo is essential in making a company stand out, but a sonic logo takes it to a new level. Like a standard brand icon, it appears when a brand has a chance to connect with customers. Most brands play their sonic logo at the beginning and end of a podcast, live streams, and broadcasts. Creating a sonic identity that speaks on behalf of the brand is crucial. It is where the sonic branding strategy comes in.
Sonic branding audit
Before figuring out the sonic identity of a brand, a company must conduct a sonic branding audit. Check through the brand and content assets and look for any signs of a sonic logo or identity. Enhance existing knowledge of the music and sounds resonating with the brand. Decide how to distill those and the essence of the brand into only a few seconds of sound.
With various elements of logo design, getting overwhelmed can confuse customers. Avoid going a little over the top when creating sounds for the sonic logo. Audio identity should be as crystal clear and straightforward as possible. Most of the best sonic identities are not songs or jingles with catchy lyrics. They are simple tones that customers find recognizable in an instant. It is best to not rely on words and focus instead on a musical mnemonic eliciting a specific feeling from the target audience. A few seconds should be more than sufficient to bring out a proper response.
An excellent sonic logo makes customers perceive a certain feeling. Since there is too much sound in this world, customers might find an unsuitable sonic logo as another source of meaningless noise. A sonic logo focuses on the logo or tagline and comes with the traditional logo as much as possible. It is easier to create a sound conveying the right feeling of the brand to the customers with the help of a sonic branding agency.
Emotional resonance is critical for an effective sonic branding strategy. It is impossible to copyright a sound like a locking door, and other companies own most of the familiar tunes. This reason is why numerous companies take ownership of sounds that already give them a certain feeling. The aim of a brand for using a sonic logo should be to stand out among the rest. Borrowing an existing sonic logo is not a good idea.